Estimated Efficiency Leak

You're leaving $0
on the table every month.

Based on 0 active ads and 12 industry benchmarks vs. 2 competitor profiles. Range: $0–$0/mo.

Overall Score

4.5/100

Creative Strategy

Funnel Architecture

Ad-to-LP Continuity

Competitive Intel

F15

Top Three Plays

Where to start, sequenced by recoverable spend.

Combined: $101,000/mo

Highest-Impact Recovery

$37,500

monthly recoverable

Scale cross-platform presence -- vertical-first creative strategy

Missing platform presence on primary Meta inventory channels. Deploy campaigns across Facebook feed, Instagram feed, Stories, and Reels with mobile-optimized creative strategy.

Medium Confidence

02High Confidence

$33,500

Monthly recovery

Restructure messaging hierarchy -- evidence-led benefits vs problem-focus

Current problem-focused copy ('ease bloating, gas, irregularity') misaligns with evidence-seeking female ICP. Evidence-led messaging typically improves CTR by 15-25% for educated female audiences.

03Low Confidence

$30,000

Monthly recovery

Launch systematic creative testing -- 3-5 new variants weekly

Zero testing velocity prevents optimization in fast-moving supplements category. Industry minimum requires 2-5 new creatives weekly to prevent fatigue and maintain testing velocity on $150k spend level.

See How We'd Execute All Three

II · Executive Summary

What's broken, what's working.

Cross-module insights ranked by severity, paired with the pillars already pulling weight.

What's broken

Despite $150k+ monthly spend, there's a complete absence of active creative programs and zero testing velocity, creating a critical performance bottleneck

This lack of foundational creative infrastructure and missing funnel architecture (no prospecting or retargeting campaigns) is directly throttling customer acquisition in the competitive supplements market. Immediate priority should be establishing a systematic creative development pipeline with dedicated prospecting and retargeting campaigns to optimize the $50 AOV purchase journey.

High Confidence

Zero creative infrastructure across all formats creates an extreme imbalance that prevents any meaningful format performance comparison or optimization

The missing funnel architecture compounds this issue by eliminating format-specific campaign strategies for prospecting versus retargeting. Implementing diverse creative formats with systematic A/B testing across the customer acquisition funnel is essential to maximize reach and conversion potential.

High Confidence

What's working

No high-scoring modules found.

III · Deep Dive

Six pillars of ad performance.

Each pillar scored 0-100 against benchmarks, with the lowest-scoring surfaced first.

Creative Strategy

Key Finding

Low Confidence

Complete absence of active creative program despite $150k+ monthly spend

Recommended

Launch immediate creative MVP with supplements fundamentals

Establish systematic creative testing velocity

Funnel Architecture

Key Finding

Low Confidence

Complete absence of advertising funnel - no active creatives detected across all funnel stages

Recommended

Launch foundational prospecting campaigns with TOFU creative strategy

Implement retargeting funnel with MOFU/BOFU campaigns

Ad-to-LP Continuity

Key Finding

Low Confidence

Complete absence of active advertising campaigns with valid landing pages

Recommended

Launch foundational ad campaigns with dedicated landing pages

Implement minimum viable landing page strategy

Competitive Intel

F15

Key Finding

Low Confidence

Complete absence of active Meta advertising campaigns indicates fundamental competitive disadvantage in digital acquisition

Recommended

Launch foundational Meta advertising infrastructure with minimum viable creative portfolio

Implement aggressive testing velocity to accelerate learning curve

Recoverable Spend

$0/mo across all six pillars

See the Recovery Plan

IV · Ad Gallery

Every ad, paired with its landing page.

Continuity scoring and the four-question test, ad by ad.

V · Creative

Format mix, angle diversity, refresh cadence.

What you're shipping, what you're missing, and where fatigue is setting in.

Format Distribution

No format data available

Angle Diversity

Low Confidence

0 of 8 angles detected

UgcFounderProblem SolutionLifestyleSocial ProofEducationalOffer DiscountBefore After

Fatigue Analysis

How this is assessed

Sources: Days running = today − the ad's start_date from the Meta Ad Library. Each format has a threshold: 14d for static images and GIFs, 21d for video / reels / carousel / collection, 7d for stories. The “Nx OVER” multiplier is days_running ÷ threshold_days.
Assumptions: Thresholds are public Meta best-practice defaults, not your account's actual decay curve. An ad past threshold isn't necessarily underperforming — frequency caps, audience refresh, or strong creative can extend useful life well beyond the heuristic. We flag the risk; performance data confirms or refutes it.
With ad account access: Real fatigue replaces threshold heuristics: actual CTR decline, frequency rise, and ROAS curves per ad. We can also distinguish creative fatigue from audience fatigue, which the public threshold can't see.

No fatigued ads detected

Creatives/Week

Advantage+ Ready

DCO Reliance

VI · Funnel

TOFU, MOFU, BOFU, and where the gap is.

Stage classification benchmarked against ecommerce defaults, with CTA vocabulary review.

Funnel Distribution

TOFU0% vs 60% benchmark

MOFU0% vs 25% benchmark

BOFU0% vs 15% benchmark

Your Distribution

Benchmark

How this is assessed

Sources: Each ad is tagged TOFU / MOFU / BOFU by keyword matching the CTA and body copy. BOFU signals: “shop now”, “buy now”, “% off”, “free shipping”. MOFU signals: “learn more”, “how to”, “guide”, “testimonial”. Anything that doesn't match either list is TOFU by fallback.
Assumptions: 60/25/15 is the ecommerce default benchmark, with AOV-tier overrides — low AOV (<$30) accepts heavier BOFU; premium ($300+) calls for TOFU/MOFU-led nurturing. Catalog/DCO ads are excluded — they're scored separately. A cold prospecting campaign with “Shop Now” CTAs will register as BOFU here because we can't see the audience.
With ad account access: Keyword inference gets replaced with actual campaign objectives, audience definitions, retargeting setup, and conversion paths — the funnel Meta actually delivered, not the funnel the copy implied.

CTA Vocabulary

No CTAs detected

Low CTA diversity — fewer than 3 distinct calls to action detected

VII · Competitors

Head-to-head, angle gaps, spend efficiency.

What the field is doing, what you're not, and where the recoverable spend is hiding.

Head-to-Head Comparison

Swipe →

Dimension	You	Category Benchmark
Active Ads	0	12
Format Gaps	—	5
Angle Gaps	—	5
Avg Ad Lifespan	0d	12d
New Ads/Week	0	3.5

Module 5

Spend Efficiency Analysis

Finding-level waste attribution with transparent math.

No ads found — waste attribution cannot be computed. Once ads are running, this module will provide finding-level waste estimates with transparent math.

Estimated Monthly Waste

$0–$0

0% of $0/mo spend

Key Findings

No ads found for waste attribution analysis.

Meta Ad Library via Apify

High Confidence

How this is assessed

Sources: 5 waste categories (creative fatigue, LP continuity, funnel gap, format/platform gap, competitive positioning) computed from the MA1–MA4 module outputs. Each category's $ figure = spend_share × inefficiency_rate × benchmark_impact × your self-reported monthly spend midpoint. Total is hard-capped at 50% of spend for credibility.
Assumptions: Spend is a self-reported range, not actual delivery. Inefficiency rates come from public signals (ad library copy, scraped landing pages); benchmark impacts are cited industry constants, not your account's numbers. Categories aren't deduplicated — overlapping waste sources accumulate until the 50% cap kicks in.
With ad account access: True waste replaces the inferred range. Your real CPA, ROAS, audience overlap, and attribution data show how much each inefficiency is actually costing — including categories the public-signal heuristic can't see at all (audience fatigue, attribution gaps, MMM signal loss).

VIII · Segments

Hand-raisers worth the test budget.

Audiences signaling intent, with size estimates and recommended testing spend.

👤Functional medicine patients

Audience Segment

Est. Size

100K-1M

Test Budget

Key Angle

“Practitioner-recommended probiotic formulations backed by clinical research”

Lead with Practitioner-recommended probiotic formulations backed by clinical research targeting Functional medicine patients who Searches for 'functional medicine gut health'. Use carousel or static image format to demonstrate Women working with functional medicine doctors who recommend gut health as foundation for overall wellness. They seek practitioner-grade supplements with clinical backing and detailed ingredient transparency..

❤️Postpartum gut health seekers

Audience Segment

Est. Size

1M-10M

Test Budget

Key Angle

“Safe, clinically-studied gut restoration designed for nursing mothers”

Lead with Safe, clinically-studied gut restoration designed for nursing mothers targeting Postpartum gut health seekers who Searches for 'postpartum gut health safe while breastfeeding'. Use short-form video (15-30s) format to demonstrate New mothers experiencing digestive issues postpartum who prioritize safe.

💪Nutrition-focused fitness enthusiasts

Audience Segment

Est. Size

100K-1M

Test Budget

Key Angle

“Optimize nutrient absorption and recovery with research-backed probiotic technology”

Lead with Optimize nutrient absorption and recovery with research-backed probiotic technology targeting Nutrition-focused fitness enthusiasts who Searches for 'gut health athletic performance'. Use carousel or static image format to demonstrate Active women who understand the gut-performance connection and seek supplements that enhance nutrient absorption for better workout recovery and energy optimization..

❤️Hormone-aware health optimizers

Audience Segment

Est. Size

100K-1M

Test Budget

Key Angle

“Target hormonal imbalances at the source with clinically-proven gut microbiome support”

Lead with Target hormonal imbalances at the source with clinically-proven gut microbiome support targeting Hormone-aware health optimizers who Searches for 'gut health hormones PCOS'. Use carousel or static image format to demonstrate Women understanding the gut-hormone axis who seek targeted solutions for hormonal imbalances manifesting as digestive issues. They want science-backed approaches to hormonal health through gut microbiome..

👤Chronic condition gut-brain researchers

Audience Segment

Est. Size

10K-100K

Test Budget

Key Angle

“Evidence-based microbiome intervention with transparent clinical research”

Lead with Evidence-based microbiome intervention with transparent clinical research targeting Chronic condition gut-brain researchers who Searches for 'gut brain axis autoimmune'. Use long-form testimonial or UGC format to demonstrate Women with autoimmune or chronic conditions who research gut-brain axis connection and seek evidence-based interventions. They want detailed ingredient science and clinical study transparency..

IX · 90-Day Roadmap

From audit to compounding returns, sequenced.

Three phases, each with explicit days, plays, and projected trajectory.

Phase 01·Days 1-30

Stop the Bleeding

Launch foundational creative infrastructure and proper funnel architecture to immediately activate your dormant $150k monthly spend. Deploy 15 creative variants across 3 core angles and establish 60/25/15 budget distribution to stop 100% account waste. Build dedicated landing pages for message-match continuity.

Recover 20-30% of wasted spend efficiency by Day 30, establishing baseline CTR of 0.8-1.2% and initial CPA reduction of 25-35% from proper account structure

Phase 02·Days 31-60

Fill the Gaps

Implement systematic creative testing velocity and target high-value audience segments identified in ICP analysis. Launch 3-5 new creative variants weekly while building campaigns for functional medicine patients and restructuring messaging hierarchy for evidence-seeking customers.

Achieve sustained 1.0%+ CTR and 30-45% CPA improvement through continuous optimization and targeted audience expansion

Phase 03·Days 61-90

Scale What Works

Scale winning creative patterns across all Meta placements and expand into remaining ICP segments. Deploy cross-platform vertical-first strategy while targeting postpartum audience segment for maximum market penetration and revenue optimization.

Scale to 1.2%+ CTR with 40-60% total CPA improvement from baseline, maximizing ROAS across all customer segments and platforms

Strategy Call

Ready to recover your $0/mo?

Our team builds a custom recovery plan targeting your specific waste areas with projected timelines and KPIs.

Book Your Strategy Call

No obligation · 30 min · Real screen-share

You're leaving $0on the table every month.

Where to start, sequenced by recoverable spend.

What's broken

What's working

Funnel Distribution

CTA Vocabulary

Head-to-Head Comparison

Spend Efficiency Analysis

Key Findings

Stop the Bleeding

Fill the Gaps

Scale What Works

Ready to recover your $0/mo?

You're leaving $0
on the table every month.