About · The team behind the audit
Tandem Growth is the agency behind this audit. The same team that runs paid media for 9-figure DTC brands built the report you just read. The audit isn't a marketing funnel built on top of someone else's checklist. It is the working diagnostic we run on every account before we touch a campaign. Free to use, identical to the paid version.
Why this audit exists
Most audit tools you can find online were built to score a website. They count title tags, measure pagespeed, flag broken links, and ship a PDF. None of that explains where 26% of your Meta Ads spend is leaking, which ad to kill on Monday, or why your top-performing creative is two weeks from CTR collapse.
This audit was built the other direction. The seven analysis modules are the same ones our team runs before we take on a paid engagement, because they are the only ones that produce findings worth invoicing for. We made the diagnostic free because it is the most honest qualifying conversation we know how to have. If the report finds nothing wrong, you do not need us. If it finds 26% leaking, we are the team you call.
How we think
No subjective ratings, no 'this could be improved' language. Each module grades against vertical-specific benchmarks pulled from aggregated industry data, and the report shows you the benchmark, your number, and the gap. If we cannot cite the source of a claim, we do not make the claim.
Findings without dollar-impact math are noise. Each one in the report is sized in monthly waste recovered or revenue unlocked at your spend band. The math is shown alongside the recommendation so the finance lead can audit our work in the same view as the operator deciding what to ship.
Not 'improve creative testing.' We tell you which ad to kill, which CTA to swap, which audience to test next, and what to ship Monday. The operator-grade bar is whether you can walk into a working session with the report and start moving budget by Tuesday morning.
The audit weights findings by how much spend they touch. A polished landing page that converts at vertical median gets noted and ignored. A fatigued ad eating 18% of monthly spend gets the front of the report. Attention follows dollars, not aesthetics.
If a competitor returns no ads, if Meta Ad Library times out, if one module fails its budget, the audit isolates the failure, notes it explicitly, and ships everything else. We do not fabricate analysis to fill a section, and we do not block the whole report on one missing input.
Who built this
Tandem Growth is a paid-media team that runs Meta and Google for DTC brands at $50K to $400K monthly spend. The audit is the same diagnostic we run before any engagement, shipped publicly because the qualifying conversation is more useful when both sides have already read the report.
Methodology
Because the audit is not what we sell. We sell the engagement. The audit is the qualifying conversation, and qualifying conversations work better when both sides have already done the homework. Charging for it would gate the wrong people out and cost us better-fit clients.
No. There is no paid version of the audit. The seven modules, the benchmark library, the dollar-impact math, and the 90-day playbook are identical to what we run internally for prospect calls. The only thing the engagement adds is us doing the work.
A strategy call to walk the report and decide whether the leverage is worth our retainer. If yes, a 90-day implementation sprint owned by our team. If no, the report is yours to run with internally or hand to your existing agency.
Yes. The benchmarks, the playbook, and the team's experience are ecommerce-shaped. A B2B SaaS account would get an audit that ran but findings calibrated to the wrong vertical, which is worse than no audit. We will tell you if you're outside our zone.
Most agency audit tools are marketing surfaces stapled to a SaaS template. The output is a PDF, the modules are content-marketing concepts, the benchmarks are placeholders. Ours is the working diagnostic, ships in 15 minutes, and cites every benchmark it grades against. You can verify before fixing.
The report itself links to a strategy call. No form gate, no salesperson handoff, no nurture sequence. The booking link goes straight to the operator who would own your account.
Free, 15 minutes from URL submission, identical to the paid diagnostic. The strategy call is optional.
