Sample audit · DTC activewear brand
Northpath Athletic · Meta Ads Audit
Estimated waste: $3,400/mo on $14K spend
Overall grade
C+
Creative Strategy
Tested 3 creative variants in 30 days. Vertical median for $14K spend: 12. Estimated waste from under-testing: $3,400/mo.
Pulled from last-30-day Meta ad library plus landing-page scrape.
Ad-to-Landing Page Match
Top-spend ad promises 'free trial.' Landing page H1 says 'book a demo.' That headline mismatch costs roughly 31% of click traffic before form view.
Ad copy from Meta ad library, landing-page H1 from page scrape.
Competitive Intelligence
Both nominated competitors run founder-voice video angles. Account runs zero. White-space opportunity worth ~$1,800/mo at current spend band.
Public ad libraries for prospect plus the two competitors named at intake.