Meta Ads Audit
Free audit. Public Meta Ad Library data only. Benchmark-cited findings, revenue-backed playbook, delivered inside 15 minutes.
Wasted Spend
26%
of Meta spend burned on creative fatigue, message mismatch, and broken funnels
— TG Audit benchmark database
Ad Fatigue
35–40%
click-through rate degradation past 200K impressions per ad
— Meta Business Insights
Continuity Gap
2–3×
higher CPA when ad copy doesn't match the landing page
— TG Audit MA2 benchmark
Accounts With Failing Module
84%
of audited accounts have at least one critical-grade module
— TG Audit aggregate
A Meta Ads audit is a forensic read of every public ad in your account: which creatives are fatigued, which landing pages don't match the ad that sent traffic to them, which competitive angles you're missing, and how much spend each gap is costing you. We deliver the answer inside 15 minutes, free.
The audit pipeline reads the public Meta Ad Library for your brand and two competitors you nominate, scrapes the landing pages each ad sends traffic to, and runs five Claude-powered analysis modules that score creative strategy, ad-to-LP continuity, funnel architecture, competitive positioning, and spend efficiency against benchmarks from 77 verticals.
Every finding cites the specific ads that triggered it, the benchmark it failed, the dollar impact estimated from your spend band and AOV, and the prioritized fix. Not a checklist. Not a generic SEO sweep. An operator-grade read of where your account is leaking money and which fix recovers the most first.
Five modules, one read
Reads creative angle, format, hook taxonomy, fatigue signals, refresh cadence, and winner patterns across every public ad your brand has run.
Catchesdead-stale creatives, format gaps, untested angles, missing UGC.
Scores message match between ad copy and CTAs and the landing pages they send traffic to.
TOFU/MOFU/BOFU distribution and CTA vocabulary diversity benchmarked against 60/25/15 ecommerce.
Head-to-head positioning against your two named competitors with an angle gap matrix.
Wasted-spend estimation across the four other modules, expressed in dollars.
Your brand plus two competitors. Optional: traffic, ROAS, ICP for revenue-personalized math. About 30 seconds.
Five Claude-powered analysis modules score creative, continuity, funnel, competitors, and spend. About 8 minutes end to end.
Email plus a permanent web link. Letter-graded modules, top three actions ranked by dollar impact, 90-day roadmap. Inside 15 minutes from submit.
Optional. The report links to Tandem Growth's calendar if you want help executing. Zero pressure.
What operators say
“Their audit flagged 6 fatigued ads burning 41% of our budget. Killed them in week one and pushed spend to the two winners. ROAS up 2.4x in 30 days.”
$48K/mo recovered
Marc T., Head of Growth, DTC apparel
“We were 80% TOFU with almost no retargeting layer. The funnel breakdown made it impossible to ignore. Rebuilt MOFU and BOFU in two weeks; blended CPA dropped 38%.”
62% TOFU surplus fixed
Lena R., VP Marketing, supplements brand
“The competitive matrix surfaced three angles our top competitor was running that we'd never tested. Two of them became our best performers inside a month.”
3 missed angles, $19K/mo upside
Daniel K., Founder, skincare DTC
FAQ
About 3 to 5 minutes to submit and 5 to 8 minutes for the audit pipeline. Full report ready inside 15 minutes from URL submission.
Zero. The audit is a free lead magnet. Tandem Growth's full agency engagement is paid; the audit itself isn't.
Your Meta Ads account URL or brand URL. We pull public Meta Ad Library data automatically. Optionally: traffic, current ROAS, and ICP description for revenue-personalized recommendations.
Letter-graded scores across 5 analysis modules, top-3 actions ranked by dollar impact, a 90-day transformation roadmap, an ad-by-ad fatigue table, and a head-to-head competitive comparison.
No. We use only public Meta Ad Library data. We do not log into your ad account, request OAuth, or store credentials.
The audit still runs. Modules degrade gracefully. Below about 10 ads, the creative testing module and spend efficiency module become directional rather than quantitative.
Yes. Three real anonymized audits live at /metaads/samples.
You get the report by email plus a permanent web link. If you want help executing on the recommendations, the report links to Tandem Growth's strategy-call booking. Zero pressure.
Free audit. 15 minutes from URL submission to letter-graded report.
